📒In Today's AiRoad:

⚒️ This Week’s Resources

📖 AI Tutorial: Technical SEO Step-by-Step

📰 What is Happening in AI Space
(Top Headlines of this week)

Read time: 5 minutes

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📑 Resources  

Advanced ChatGPT Guide with 1000+ Prompts and AI Tool Database.
Get it here for free

How to Find High-Potential Keywords for SEO
Get it here

How to Recover from Google Updates: A Full Guide
Get it here

The Ultimate ChatGPT prompting technique guide (backed by science and research).
Get it here

How to integrate generative AI into your SEO workflow: Prompts included
Get it here

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The Ultimate Guide to Technical SEO

I don’t want to be too technical in this guide.

I will try my best to make this clear, simple, and actionable for you. 

I say actionable because technical SEO is actionable. (set of actions). Without implementing this on your site you will not find results. 

So, that is my main focus here.

What we are doing here, or the big picture of technical SEO, is improving your website for clickability, rankability, accessibility, indexability, and crawlability. 

I hope you understand how important this is. Without it, even the most engaging content might remain hidden in the vast ocean of the internet. It's all about ensuring your hard work gets the attention it deserves.

Let’s jump on to the technicals now. 

To make it easy for you, I am going to divide technicals into 6 Core Components

1. Site Architecture and Crawlability

2. Indexing and Accessibility

3. Page Speed and User Experience

4. Security and HTTPS

5. Handling Duplicate Content and Redirects

6. Multilingual and International SEO

Let’s go one by one. 

1. Site Architecture and Crawlability

This is all about setting up your blog's structure in a way that search engines love.

Creating an SEO-Friendly Site Structure:  

Think of your blog as a library. Just like how a library is organized so you can find books easily, your site needs a clear structure.

This makes it super easy for search engines to understand and navigate your content. A well-organized site has:

• A clear homepage.

• Logical categories or sections.

• Easy-to-follow menus.

Ensuring Effective Crawling by Search Engines: 

Crawling is how search engines discover your pages. You want to make sure they can explore every nook and cranny of your blog without getting lost.

Here’s how:

• Keep your website's navigation simple and intuitive.

• Avoid complex coding that can confuse search bots.

• Regularly check for broken links; they're roadblocks for search engines!

AI tool for Website Crawler:

Use an AI tool like the Screaming Frog Website Crawler

Utilizing XML Sitemaps Effectively: 

An XML sitemap is like a map of your blog that you give to search engines.

It lists all your important pages, making sure search engines don't miss out on any of your content.

To use XML sitemaps effectively:

• Create a sitemap and submit it to search engines like Google.

• Update your sitemap whenever you add new content.

• Keep your sitemap clean and concise. Only include the pages you want search engines to index.

AI tool for Sitemaps: 

Use an AI tool like Taskade - Visit here to create a sitemap using Taskade

2. Indexing and Accessibility

This is all about making sure search engines can find and understand your content. It's like putting up a big, bright sign that says, "Hey, look over here!"

Ensuring Proper Indexing of Web Pages

• We want to make sure that search engines can see and store your pages. Think of it as getting your blog on Google's map. If they can't find you, they can't show you to the world.

• A quick tip: use the 'site:' search in Google (like site:yourblog.com) to see what's indexed.

  

AI tool for indexing web pages: 

Use a tool like TagParrot

Managing Noindex Tags and Canonicalization

Sometimes, you have pages you don't want to show up in search results. 

That's where 'noindex' tags come in. 

They're like polite 'Do Not Disturb' signs for search engines.

<meta name="robots" content="noindex">

Canonical tags are your way of telling search engines which page is the main one when you have similar content. It's like pointing to the original in a room full of copies.

<link rel="canonical" href="https://yoursite.com/original-page/" />

Mobile Optimization and Mobile-First Indexing

With more people searching on their phones, Google loves mobile-friendly sites. It's about giving your mobile visitors a great experience.

Use Google's Mobile-Friendly Test tool to see how your blog performs on mobile devices. It's like a quick health check for your mobile site.

You can visit PageSpeed Insights to find your stats.

3. Page Speed and User Experience

This is all about how fast your blog loads and how smoothly it runs for your visitors. Trust me, it's a game-changer for your blog's SEO.

Importance of Page Speed in SEO

• Speed is a Big Deal for Google: The faster your blog loads, the happier your visitors are, and the more Google likes it. It's that simple.

• First Impressions Count: A slow-loading blog can frustrate visitors, making them leave even before they see your awesome content.

Techniques to Improve Website Loading Times

• Compress Images: Big images slow things down. Compress them without losing quality.

  • A tool you can use: Image Compressor

• Minimize Code: Clean up your HTML, CSS, and JavaScript. Less clutter means faster loading.

• Use a CDN: A Content Delivery Network stores your blog in multiple locations, speeding up access for visitors worldwide.

Core Web Vitals and Their Impact on SEO

Core Web Vitals are metrics Google uses to judge page experience. They're all about loading speed, interactivity, and visual stability.

• Make Them Happy, Rank Higher: Improve these vitals, and you're not just making your blog user-friendly; you're also boosting your SEO.

• Tools you can use to find your site speed and issues related to your site speed.

  • GTMetrix

  • PageSpeed

4. Security and HTTPS

Let's talk about something crucial yet often overlooked in technical SEO.

I promise to keep it simple and actionable, so you can easily apply these insights to your blog.

The Role of SSL and Website Security in SEO

SSL (Secure Sockets Layer) is like a bodyguard for your blog. It protects the data exchanged between your site and its visitors. 

Think of it as a security badge that reassures both your audience and search engines that your site is safe.

• Why It Matters for SEO: Google loves secure websites. Sites with SSL (https://) are often ranked higher than those without (http://). It's a trust factor - secure sites are seen as more credible and trustworthy.

Note: It is always better to check what is included in your hosting package when you buy. Usually, hosting providers include SSH in their packages.

Migrating to HTTPS – Best Practices

• This is your website's new security badge. You can get these certificates from your hosting provider, often for free. (I am using Hostinger) 

• Once you have the certificate, it's time to update your site. This means changing all your URLs from 'http' to 'https'. It's a bit like updating your address with the post office after you move.

5. Handling Duplicate Content and Redirects

Let's tackle a crucial part of Technical SEO: Handling Duplicate Content and Redirects.

Identifying and Resolving Duplicate Content Issues

Duplicate content can be a sneaky problem, but it's essential to address it. 

Here's how:

• Use tools like SEMrush or Google Search Console to find duplicate content on your site.

• Canonical Tags: When you have similar content across multiple pages, use a canonical tag to tell search engines which version is the "master" page.

<link rel="canonical" href="https://yoursite.com/original-page/" />

• If you find duplicate content, consider merging similar pages or rewriting the content to make it unique.

Tools to handle duplicate content: 

Copyscape is a popular free online tool that allows you to check your content for plagiarism and duplicate content.

ChatGPT prompt to find look-like content based on your post titles:

Get all the tiles/post slugs, for this you can use a sitemap. 

Example of how to find a sitemap:

https://yoursite.com/sitemap.xml

Usually, duplicate content is found in the same category. 

Use this prompt to analyze the slugs and get the duplicate or look-like posts. 

The reason for doing this is that Google doesn't like duplicate content on any blog. 

Also, with this, I can categorize and organize the blog posts in such a way that it is easy for crawlers to index my pages.

Prompt Result.

Best Practices for Redirects and Avoiding Redirect Chains

Redirects are necessary but can get messy if not managed well. 

Here's how to keep them clean:

• Use 301 Redirects: These are permanent redirects that pass most of the SEO value to the redirected page. Ideal for moving content to a new URL.

• Avoid Chains: Ensure your redirects don't lead to another redirect. Keep it simple – one step from the old page to the new one.

6. Multilingual and International SEO

When your audience is worldwide, your SEO needs to speak their language, literally! 

Here's how we can make our content globally friendly and accessible:.

Implementing Hreflang for Global Content

• What's Hreflang? It's like a friendly guide for search engines. It tells them which language and region your content is tailored for.
  This way, your Spanish readers get the Spanish version of your blog, and your English readers get the English one. Simple, right?

Usually, the code looks like this:

<link rel="alternate" href="url_of_page" hreflang="lang_code" />

Suppose you have translated your English blog into Portuguese and Spanish. An article's hreflang attribute ought to be like this:

<link rel="alternate" href="https://yourblog.com" hreflang="en" />

<link rel="alternate" href="https://yourblog.com/es/" hreflang="es" />

<link rel="alternate" href="https://yourblog.com/pt/" hreflang="pt" />

Note: it is also important to set a default tag. Here is how to add the default tag

<link rel="alternate" href="https://yourblog.com" hreflang="x-default" />

That’s it; this is the end of the 6 core components of technical SEO.

I hope you find it helpful.

If you find it helpful, just reply to this email. I would like to know your thoughts. Or you can just send me an email by clicking here.

Get my AI SEO Playbook for FREE

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📰 Big Headlines of this Week

Tesla shows off Optimus Gen 2 - its AI-powered humanoid robot
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Instagram introduces GenAI-powered background editing tool
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A news network where everything is AI-generated
Watch the showcase episode

Transcribing handwritten journals into digital text
Here is how he did it

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